Lead the end-to-end product lifecycle for the Zakat and Wakaf CRM ecosystem and digital platforms. • Product & Project Management: Oversee technical integrations for omnichannel payment systems (Online, Counter, Kiosks) and manage vendor relationships. • Digital Transformation: Spearhead AI initiatives and implemented e-learning SaaS platforms (Articulate 360) to modernise operations and Zakat officers training. • Business Intelligence: Drive data analytics strategy using Power BI/Excel to forecast fund collections and support policy formulation (Nisab/Fitrah rates).

Managed go-to-market strategies for cybersecurity solutions. • Translated technical product features into clear value propositions for business clients. • Executed B2B marketing initiatives to drive lead generation.

Managed post-sales marketing execution and analysis for regional accounts. • Client Operations: Managed deliverables to meet strict timelines and quality standards. • Performance Analysis: Utilised analytics tools to track campaign metrics and generated data-driven reports for stakeholders.

Undertook a planned one-year sabbatical to acquire technical competencies in Computer & Information Sciences. • Completed Diploma in Infocomm & Digital Media to pivot career trajectory towards IT. • Focus areas: Cloud Management, Server Admin

Managed strategic B2B partnerships and marketing for loyalty programs. • Stakeholder Management: Managed partnerships with major financial institutions and loyalty programs. • Operational Workflows: Oversaw end-to-end rewards redemption user journeys and troubleshooting.

Executed regional integrated marketing campaigns and aligned strategies with revenue goals.

Managed commercial ad inventory data and pricing structures, ensuring accuracy in booking systems and conducting regular audits for revenue optimisation.